Apple new corporate headquarters is currently under construction in Cupertino, California. A part of that new headquarters is a new theater that Apple will presumably will hold future Apple Events at. Bryan Chaffin in a story on The Mac Observer details information uncovered, through the building permits filled with the City of Cupertino, that Apple will be spending $161 million just for the theater inside the new headquarters.
There are no details on the size of the theater, so it is impossible to calculate the cost per square foot, but $161 is a whole lot of money to spend on a theater. Keep in mind, this is only one part of a massive corporate headquarters.
Perhaps some Apple for Architects readers can speculate on how Apple could be spending this $161 just for a theater?
Apple released the following updates today:
- iOS 8.1.1, which improves performance with iPad 2 and iPhone 4s.
- AppleTV (3rd gen) 7.02 (No update notes.)
- OS X 10.10.1, which includes fixes for WiFi reliability along with fixes for email-related issues and Back to My Mac.
Finding clients is one of the most difficult things to do as an architect. The best ways of being discovered is a topic that many discuss, but in 2014 one of the most often used methods is an online search. Though online searches are more varied than just a simple Google web query and today include Twitter, Facebook, LinkedIn, Instagram, Yelp, Houzz and even Google Maps.
Having a presence on each is often in your control, in that you create a profile or account on each and sit back and wait for the flood of calls from clients that need your services. Though, adding your firm to Apple Maps has been just about impossible. That is until recently when Apple launched Apple Maps Connect.
After all the concepts, designing and redesigning, construction documents and building department comments are completed, the last phase of a project is construction. For architects that are Apple fans, the ultimate construction currently underway is the Apple Campus 2 project, which is currently being built with an expected completion date in 2016.
The building itself is a massive 2.8 million square feet on 176 acres that will eventually house 12,000 staff. Since the project began there have been several drone flyovers detailing the construction process and Seth Weintraub over at 9to5Mac has published the latest Apple Campus 2 Drone Video from November 8, 2014.
The Get a Mac campaign was a television advertising campaign created for Apple by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. If you have 37:35 minutes to spare, check out the complete collection of "Get a Mac" ads and for some history, follow up with the Wikipedia page.
Which one was your favorite?
After an announcement in June, during Apple's World Wide Developers Conference, HomeKit which is a platform designed to allow smart home devices to seamlessly integrate with iOS devices via Bluetooth and Wi-FI, will soon be here. Though it has been all quiet on the HomeKit front, chips from Apple-approved chipmakers will allow manufactures to incorporate HomeKit in a variety of products like lightbulbs, locks, fans, thermostats, power outlets, garage doors, and more.
To learn more about it and what products we as architects will able to spec for our clients, read the story on MacRumors.
Do you think the "connected home" that has been promised for decades will finally arrive with a push from Apple and HomeKit? Leave your thoughts in the comments.
The vast majority of architects interaction with Apple is with their products. Few of us actually work for Apple in the capacity as an architect. If you do, please share your experience in the comments or over on the Apple for Architects Google+ Community.
The world of Apple and architecture is converging right now as Apple is currently under construction with their new, "spaceship" Campus 2 in Cupertino, California.
What do you think of Apple's new campus? Use the comments to voice your opinion on the design.
